Feminist lingerie brand Neon Moon, has announced the launch of a Kickstarter campaign which aims to fund the production of a debut collection that will revolutionise an industry known for over-sexualising women.
When shopping for delicates, the UK based company’s director Hayat Rachi found it difficult to find a lingerie brand whose morals were in line with her own and advocated female empowerment, body confidence and wasn’t guilty of objectifying women’s bodies. Perpetually disappointed at how women’s success is defined by how much attention they receive from the opposite sex, Hayat decided to channel her frustration in a positive way and start her own brand, and, with the support of The Prince’s Trust; give a stern middle finger to body shame and sexualisation on behalf of all women.
Neon Moon wants girls and young women to reject the idea that they have to be a specific size, colour, or embody a particular look and is committed to embracing all body shapes and sizes including models with cellulite, stretch marks, acne and body hair. Through her brainchild, Hayat aims to bring about substantial change in the lingerie industry by using modest designs worn by unconventional models to fight against negative body image in all of woman-kind, and actively challenge the yawn-enducing “women-as-sex-objects” image which is slapped over almost everything we see. The bold debut collection, “Mon Dieu”, (which I personally would LOVE to wear!) funded by the Kickstarter campaign, will offer colourful, comfortable nonconformist undergarments modelled by women who embrace their physical characteristics – there will be no Photoshop to see here!
“We want to shock the lingerie industry and work with the people who reflect what women’s bodies really look like. Girls should not have to question why they look a certain way or feel that they have to conform to society’s pressures. It’s important for girls to not compare themselves to unachievable standards of ‘beauty’. Rather, they need to reclaim the right to their bodies and decide how it should look for them and not for others.”
*Raises fist in delight*
You can support Neon Moon’s Kickstarter campaign here.